When meeting new clients, I often hear the same question: “How can I take my business to the next level?” Some even ask if there’s a checklist or template to make it happen. Unfortunately, there isn’t a one-size-fits-all set of tactics that works for every business. However, there are a few essentials that every business… Continue reading Want a Better Business? Start With What’s Broken
Author: Tracy
Does Your Website Need A Refresh?
Recently I reached out to a friend and offered to review her website. Her last update was about three years ago, when “responsive” websites were just becoming popular among small businesses and solopreneurs. Basically, a responsive website responds to the device it’s being displayed on, whether that’s a desktop, mobile device or tablet. Regardless of… Continue reading Does Your Website Need A Refresh?
Filling the Gaps: When Things Get Slow
As someone who’s used to being busy and actually enjoys it, I didn’t know what to do with myself when things calmed down a bit this winter. So, I started by decluttering the house, which turned out to be pretty satisfying. After a while, though, it occurred to me that this newly found time is rare… Continue reading Filling the Gaps: When Things Get Slow
Stop Procrastination (Now, Not Tomorrow)
A recurring theme that I often encounter with individuals is a big idea or project they want to tackle. Some are brimming with excitement, others with concern. Regardless of their initial stance, some dive headfirst into the venture, while others appear to hesitate or stall. Procrastination is something we’ve all been guilty of now and… Continue reading Stop Procrastination (Now, Not Tomorrow)
Be Your Own Detective
As a small business owner or solo professional, you’ve got many processes and procedures in place, not to mention lots of outwardly facing marketing things, like your social media profiles and your web site. Over time, it’s easy to look at them, without really seeing them. That can be a problem, particularly as your business evolves. With that in… Continue reading Be Your Own Detective
Untangling Your Messy Calendar
Keeping appointments and deadlines in a calendar is essential. Without one, unless you’ve got a fabulous memory (I don’t), things go bad quickly! Unfortunately, many people still struggle with electronic calendar set up, something I see with clients every day. This is how it usually happens: I was one of these people until I decided it… Continue reading Untangling Your Messy Calendar
You Can’t Do It All! How to Delegate Effectively
Learn how to leverage your time with help. It seems that at least once each week I hear the same five words from friends and clients: “I need to delegate more.” And then, immediately afterward, they say, “But I don’t think there’s anybody who will understand my work, take it as seriously as I do,… Continue reading You Can’t Do It All! How to Delegate Effectively